Last month we saw how brands like Bajaj Auto and Parle excluded themselves from associating with platforms that are “a source of toxicity in the society”.
Stretching the same cord ahead, netizens pointed out that the food delivery app Zomato is one of the advertising partners on Republic TV news channel.
Bollywood actress Swara Bhasker took it up on Twitter and wrote, “Hey @zomatoin @zomato @deepigoyal I’m your regular customer.. do u plan to #DefundTheHate & pull your ads from hate espousing channels like @Republic_Bharat ? I’m not okay with my money even indirectly funding this kind of communal bigoted hate! Pls let your consumers know..”
Zomato replied on the post with, “Hi Swara, please note, we don’t endorse any content except our own. That being said, we are looking into this.”
Hi Swara, please note, we don’t endorse any content except our own. That being said, we are looking into this.
— zomato care (@zomatocare) November 18, 2020
However, the fans of that particular channel which shall remain nameless (for obvious reasons) didn’t really like it. The furious reactions of the fans clearly stated that they wanted the food delivery app Zomato to clear its stance on this. They started threatening to “uninstall the app for siding with Bhasker.”
Also Read: Bhaag Beanie Bhaag trailer: Swara Bhasker’s journey as Beanie is one you’d want to sit through
Check out the tweets here:
I am urging my friends to plz stop ordering via zomato. ✌🏼 https://t.co/hHkYHJzw1y
— your time’s up IPS/IAS elect (@indiantweeter) November 18, 2020
Only idiot mind in Zomato can say this that we are looking into this. Atleast compare the both @ReallySwara and her brand image of failed 4th grade actress and @Republic_Bharat No#1 News Network. 🤣 https://t.co/VY3VXjIXaY
— NEEL (@nto1927) November 18, 2020
Hi @zomato @zomatocare @zomatoin we are disconnecting with you for siding / endorsing hate mongerers and anti nationals like @swara
Congrats…you just lost atleast 20,000 business yearly from a loyal customer…uninstalling the app https://t.co/X42t62qz8U
— Contrarian (@Contrarian12345) November 19, 2020
Hello Zomato … If you succumb to fascism of @ReallySwara then you lose 1000 Customers from my area in Mumbai.
Choose wisely. https://t.co/tOVcGcQca9
— J (@Sootradhar) November 18, 2020
Indians are waking up and we will not spare anybody who sides with these urban naxals. https://t.co/DSREz7L463
— I Oppose Conversion (@IOpposeConvrsn) November 19, 2020
— mthn op (@Being_Humor) November 18, 2020
We love @republic and Arnab more than anything now . So if you are rethinking that you have to continue your advertisement on republic then we also need to reconsider our association with you . https://t.co/G1BjHOs3CL
— Sumit (@sumitsaurabh) November 18, 2020
Zomato has not released any official statement yet regarding their commercials on Republic TV. However, Twitter, like always is divided into two groups – one demanding the company to “defund hate” and other threatening to boycott for not supporting the News Channel and its popular anchor.
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