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Monday, April 12, 2021

Myntra to change its logo after complaint calls it “offensive”

Myntra will change its logo after they review its logo on the website, application, and on all packaging materials.

The popular e-commerce platform Myntra changes its logo after a complaint was filed at the Mumbai Cyber police claiming that the logo was offensive and an insult towards women.

Naaz Patel working in an NGO called Avesta Foundation filed this complaint in December 2020, demanding to remove the Myntra logo and to take appropriate action against the e-commerce firm. Naaz raised this issue on all social media platforms and in various forums.

Rashmi Karandikar, DCP of Cyber Crime Department of Mumbai Police stated that “We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time.”

In response, Myntra will change its logo after they review its logo on the website, application, and on all packaging materials. An issue to print new packages consisting of the new logo has been made.

Memes regarding this started trending on major social media platforms, bringing to light the double entendre behind that logo which wasn’t seen until recently.

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