World Water Day: PM Modi to launch ‘Jal Shakti Abhiyan’ aiming to conserve rain water.

World Water Day, is celebrated on 22 March every year. On December 22, 1992, the United Nations General Assembly passed a resolution designating March 22 as World Water Day.

PM Modi to launch ‘Jal Shakti Abhiyan’ 

On World Water Day, PM Modi to launch the ‘Jal Shakti Abhiyan: Capture the Rain’ initiative, which aims to take water conservation to the grassroots level through public engagement. 

The program, with the slogan “catch the storm, when it comes, when it falls,” will be carried out throughout the world, in both rural and urban areas. It will be in operation from March 22 to November 30 – the country’s pre-monsoon and monsoon seasons. 

The Prime Minister will start the campaign via video conferencing at 12.30 p.m., according to a statement released by the Prime Minister’s Office (PMO). 

The initiative will be initiated as a ‘Jan Andolan’ (public movement) to engage people in water conservation at the grassroots level.

It is intended to nudge all stakeholders to construct rainwater harvesting systems that are acceptable for the climatic conditions and subsoil strata, in order to ensure adequate rainwater storage.

Significance of Water

World Water Day commemorates water and raises awareness about the 2.2 billion people who do not have clean water to drink.

It’s also about taking steps to fix the world’s water shortage. The accomplishment of Sustainable Development Goal 6: water and sanitation for everyone by 2030 is a major priority of World Water Day. 

Water is under severe threat in recent days as a result of the population, the agricultural and industrial requirements, and the deteriorating effects of climate change.

Many people’s needs are being overlooked as cities balance the pressures on water supplies. 

World Water Day’s theme

This year’s World Water Day theme is about what water means to people and how we can help conserve this essential resource.

Water has tremendous and nuanced importance for our families, society, health, education, economics, and the dignity of our natural world, and its value is much more than its expense. We risk mismanaging this scarce, irreplaceable resource if we neglect any of these values.

Through leveraging these social media assets and sharing in digital debates with the hashtags #Water2me and #WorldWaterDay, you can help precipitate conversations around climate.

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