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Friday, April 16, 2021

#BoycottTanishq trends for promoting ‘fake secularism’ through their ad

The 45-second advertisement by Tanishq shows a Muslim family celebrating a traditional South Indian baby shower ceremony for a pregnant daughter-in-law. This combination of caste and tradition has given rise to #BoycottTanishq on the internet.

 

More than 17,000 people tweeted with the hashtag #BoycottTanishq. They demanded to ban the advertisement and boycott the jewellery brand.

The advertisement was released on 9th October. Watch the ad below:

https://youtu.be/hEwfhGAaxf8

The description of the video on YouTube also notes, “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, cultures.”

The video has been disliked by more than 2,000 people while only 545 people liked it. Netizens are accusing Tanishq of promoting ‘love jihad’ and ‘fake secularism’ through the advertisement.


The meaning of ‘Love jihad’ is to convert Hindu girls in the guise of love. This term was coined by some Hindu fundamentalist groups.

We don’t know whether this #BoycottTanishq makes any sense but we would like you to answer this for us. Share and comment your opinion on whether Tanishq is really promoting ‘fake secularism’ or whether Indian brands have taken a liberal pathway to walk upon.

 

 

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Mayuresh Patil
My Instagram says I am silent-ink, My Facebook says I am a Newsy Guy. And My Gmail says I am an Utter Chaos. To sum up, a combination of Creativity + Simplicity. Also, never underestimate the power of words.

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