Now, we all have wondered what happens to the worn-out tyres after their purpose has been served. Pune-based artist Pooja Apte Badamikar has started her venture called Nemital, where they make use of the tyres which are no more useful and turn them into marvelous footwear. While speaking to Platocast about the upcycling of the waste rubber tyres, Pooja said: “Up until now, Nemital has upcycled around 500kgs of waste tyres, which means we have 500kg less waste on our landfills.”
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Pune-based artist Pooja Apte Badamikar has started her venture called Nemital, where they make use of the tyres which are no more useful and turn them into marvelous footwears. Read more: https://bit.ly/3k7vBga
Posted by Platocast on Friday, November 6, 2020
A process called pyrolysis in which they are often put through thermochemical treatment under high temperature, which produces industrial oil and other substances. Due to the polluting gases emitted by this procedure, it has been banned in many developed countries. But there’s an entrepreneur who has found an innovative and non-toxic way to return the rubber back to the road.
“Our upcycling process does not use any chemicals or resort to burning or heating tyres, so it’s a win-win proposition.” Being a post-graduate in Renewable Energy from TERI School of Advanced Studies, New Delhi, and Pooja has followed many research papers on tyre upcycling, also experimented on scrap tyres. It was during this time Pooja was introduced to the field of upcycling textile and plastic scraps.
Pooja Apte Badamikar further said: “I realized that there are a lot of processes to recycle plastic and paper into several different products. However, tyre recycling required huge capital investment with possibly late returns. By-products often lead to severe pollution if the chemical process is not done properly. Also, the government had banned reusable tyres for safety concerns. So I wanted to work on a solution to reuse these non-biodegradable tyres. I was so passionate about working with tyres that I left my comfortable IT job to chase my dream.”
The name is a fusion of Sanskrit words where Nemi means ‘Chakra’ and Tal means ‘Sole.’ This idea where concept and consciousness meet at a confluence has won Pooja an award for Upcoming Woman Entrepreneur at Startup Yatra, which is organized by the Start-up India Association with the Maharashtra State Innovation Society in 2018. For over two years Nemital is being loved for their work. Nemital now accepts orders in bulk through its website and e-commerce platforms. Also, as it is a part of the YOUniQ initiative, people can customize their footwear in terms of style and fabric.
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