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Wednesday, April 14, 2021

COVID-19 effect: What does the future of movie theatres look like for the audience?

The future of movie theatres is one that seems bleak to many. However, the real question remains whether or not the audiences are ready to step inside one of them. While not many might be very comfortable, we bet some can’t wait.

As surprising as it may sound, we’ve all consumed a lot of content while at home, courtesy OTT platforms. With things eventually resuming back to normal and the unlock phase in momentum, a recent survey by Film Companion has our attention.

Over 1300 people were surveyed and surprisingly, over 30% of them said they would head to the theatres right away. However, there is also an almost equal number of people would wait until the vaccine. Meanwhile, a part of the people (around 20%) will wait for 2-3 months to head back to the theatres. 18.6% of people, on the other hand, don’t plan on stepping inside the theatres this year.

Which one are you?

Among other conclusions, the survey also highlights the kind of changes that the audiences would like to see at theatres. Talk about the future of movie theatres and over 60% feel that they must operate at half the original capacity. Surprisingly, a section also felt that allowing people to bring their own foot, reduced ticket prices could also drive people to theatres. Meanwhile, over 11.9% of people also laid out their preference for contactless transactions.

Among other things, there also seems to be a demand for watching super-hero and action films, among other genres. Ask them about which OTT platform have they consumed the most, Netflix was the pick for more than 50% of them. The next highest platform on the list was Prime Video, followed by others.

While this sure gives us a rough glimpse of what does the future of movie theatres would look like, is it close enough? The COVID-19 situation in the country doesn’t seem to improve, however, it has driven people crazy with little to nothing to do.

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