While the brand’s idea was to spread an inclusive message about celebrating people who bleed but they do not identify as female (gender non-binary), the tweet left netizens divided.
In an era where brands around the globe are looking to take a more inclusive approach in their marketing and promotion of the products, popular tampon brand Tampax is being both criticized and lauded for one of its recent tweets that intend to celebrate “the diversity of all people who bleed”.
In a recent incident, the US company, owned by Proctor and Gamble, shared the following tweet with an illustration of five people by graphic designer Brittany Harris.
Fact: Not all women have periods. Also a fact: Not all people with periods are women. Let’s celebrate the diversity of all people who bleed! 💙🎨: @gobeeharris #mythbusting #periodtruths #transisbeautiful pic.twitter.com/5s1416cZBw
— Tampax (@Tampax) September 15, 2020
“Fact: Not all women have periods. Also a fact: Not all people with periods are women. Let’s celebrate the diversity of all people who bleed!” the tweet read, along with the hashtags: #mythbusting #periodtruths #transisbeautiful.
Take a look at some of these responses:
Oh dear @Tampax your products are more expensive but I have been buying them for decades. Not any more. Anyone who calls me and my daughter “people who bleed” isn’t getting a penny more of my money.
— Dr vrarda in the wold 🟥 (@vrarda1) October 23, 2020
It amazes me that a company as big as yours has gotten this so completely wrong. All of your customers who menstruate are women, whether they identify as such or not.
— Treecraft (@Treecraft_Arb) October 24, 2020
However, many people also replied to Tampax’s tweet by thanking the brand for being inclusive.
Thank you. As a nonbinary person who has a period, I really appreciate it.
— Lilo the Autistic Queer (@A_Silent_Child) October 24, 2020
Tampax responded with the following comment: “Tampax was founded by a female entrepreneur more than 80 years ago. We’ve been supporting and protecting women ever since, and that will never change.
“At the same time, we’re also committed to diversity and inclusion and are on a continual journey to understand the needs of all those who use our products.
“Unfortunately, periods are a taboo subject for many —regardless of sexual orientation or gender identity – and it’s critically important that everyone feels like they belong and that they can be their unique selves when having these conversations, purchasing or using period products. Together, we can help create a world free from bias.”
One of the primary reasons why this tweet was especially discussed is that earlier this year in June, author JK Rowling shared a link to an article titled: “Opinion: Creating a more equal post-COVID-19 world for people who menstruate.”
“‘People who menstruate’. I’m sure there used to be a word for those people. Someone help me out. Wumben? Wimpund? Woomud?” she had commented.
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