Sarah Robbins-Cole, a 52-year-old woman from Boston, US, has amused netizens by taking up a unique challenge — wearing the same dress for 100 days straight. All over social media platforms, people are curious about how this rare challenge is of any significance.
Sarah joined the 100 Day Dress Challenge in September last year. In a bid to live without fast fashion and simplify her life, she wore the same black merino wool dress every day for over three months.
The black dress was Sarah’s companion to work, to the church, on Christmas and during her strolls. She would team it up with pretty jackets, scarves and skirts. She documented her style files on Instagram and also spoke about why she decided to take up the challenge.
“Wearing just one dress for 100 days is a valuable lesson in how little we (I!) need,” Sarah wrote on Instagram.
“In the 19th century modest farmhouse house I grew up in in Vermont, the closets were tiny – the original inhabitants would never have imagined how inexpensive clothes would become from as far away as China and the amount of clothes most people in the United States would buy, own, launder and dispose of within a year or two,” she wrote.
Sarah is not the only women to have taken up the challenge — thrown open by wool&, which is an American brand “founded on three principles: live simply, consume carefully, and do good.”
“We created the Rowena Swing Dress, as well as the 100 Day Challenge to encapsulate all three principles. We sent dresses to the first 50 people who volunteered to wear our dress for the duration of the challenge,” wool& explains on its website.
This unique challenge was designed to be an “exaggerated experiment of what conscious, slow fashion can look like.” Only 13 out of 50 people who took up the challenge, completed it.